Last week, I needed a break from my nemesis, a computer that usually works against me rather than with me.
A sandwich sounded good, so I ventured out to Jimmy John’s on West Jefferson for a quick lunch.
I’ve eaten there many times, and as in the past, I was greeted with friendly faces and polite, efficient service.
The cashier took my order promptly, and my sandwich was ready before I had time to get a drink. (I guess the slogan “Subs so fast you’ll freak” really is true!)
When I grab a quick bite at lunch, I’m not looking for a deep, meaningful customer experience. My only expectation is for a quick, tasty meal, and Jimmy John’s delivered.
However, something different happened during this visit that really stood out.
I noticed a female employee busily straightening chairs and bussing nearby tables. All the while, she was smiling and quickly interacting with some of the customers.
Moments later, she removed the empty bag of chips from my table and asked me what I was drinking.
I told her and she grabbed my cup and asked if I would like some more ice. She walked away and quickly returned with a full glass of Diet Coke.
She even retrieved a lid and straw for my walk back to the office!
Then, just as quickly as she had approached me, she smiled, told me to have a nice day, and then walked away.
Proactive. Thoughtful. Helpful.
She turned a routine experience into something more.
The smallest gestures sometimes leave the biggest impacts, and you can bet I’ll be back for another Jimmy John’s sandwich!
This experience: 5 Magnets