Want New Customers? Assess Your Service

We could fill a CRM date base with stories about businesses gaining new customers by implementing in-store assessment programs.

It’s a terrific way to get people who might never have heard about (or considered using) your company to visit your locations and try your products and service.

Over the years, we’ve seen evaluators purchase mattresses, join health clubs, and even lease cars.

Yesterday, one of our evaluators visited a bank to assess how well the loan officer handles refinancing inquiries. Here’s what she said afterwards:

• “I thought it was a great experience and I am actually considering refinancing my loan here after this experience.”

Best of all, this type of marketing is far more effective than any billboard, commercial, or radio spot will ever be, because the evaluators haven’t just heard what an ad company wants them to hear.

Instead, they’ve had a genuine, in-depth, face-to-face experience with a company. That’s not marketing; it’s evidence.

And that’s what generates interest, builds loyalty, and lands new customers.