Fresh Spinach

A while back, the Marketing Research Association asked us to provide a guest post for their research blog, “The Researcher’s Perspective.”

At the time, we were in talks with a client who hates research and believes that researchers are snake-oil salesmen. (At best.)

As the post details, the more we spoke with him, the more we came to agree with him…if researchers always provided such shoddy research, we’d hate them, too!

It’s clear that this client has received some unfortunately poor research, and it has jaded him.

So in our post, we ask researchers to stop looking for things to sell their clients, and start looking for ways to help them.

The full post is here. Also, the web editor didn’t format it very well, so please be forgiving.