Branding the Town

Over the years, we've been involved in a LOT of research to guide branding initiatives.

It's tricky terrain, rife with political pitfalls, raw feelings, and high stakes.

With that in mind, we've been participating in a fun discussion over at monoicono where the recent topic is "How to Brand a City."

If you think it's difficult to line-up all the stake-holders in a company behind one vision for a brand, imagine performing this exercise for an entire city.

No small task.

Anyway, head over and take a gander.