Alert!

Kudos to Ziggy for writing the feature article in this month's Alert Magazine, published by the Marketing Research Association (subscription only...sorry).

Zig's piece shares our take on how to do qualitative research the right way, so that clients end up not just with ideas, but with useful, actionable feedback that they can immediately use to improve their business.

1. 

Often, focus groups suffer from long silences, dominant personalities, and off-topic conversations.

That never happens with our method.   

When the participants are given engaging, client-specific activities to perform beforehand, amazing things happen, and clients experience renewed faith in qualitative research.

It's not rocket science, but it is extremely cool.

So go get a subscription to Alert, or drop by and check out our copy.