Excitement!!!

Welcome to our new home! And a huge thanks to all of our clients, friends, and family for the well-wishing. Can’t possibly express how excited we are about the The Magnetic Group.

Stop back often, as this is where we:

• Offer customer service reviews
• Discuss customer research issues
• Provide interviews and insights from training managers and industry experts
• Share a thousand other fun & interesting things

Business First

In case you missed it, be sure to check out our recent Business First interview on the use of focus groups in advertising research (subscription only…sorry).

The key quote perfectly reflects what we’re all about, which is truly engaging with customers for deeper insights:

“The focus group is about letting the customer dictate the terms of the conversation,” Zubric said. “It should feel like four to six friends hanging out, having a great time together and sharing ideas.”

This particular article focuses on our “Concept Testing” product in which we assist creative groups (either ad firms or end clients) by providing customer feedback & insights on commercials, logos, taglines, and other creative material.

Marketing Endeavors

Q: “Are you guys still Marketing Endeavors?”

A: Absolutely! Marketing Endeavors is still a part of our family, and will be the exclusive home of our mystery shopping projects. In fact, ME has a new website, too! Be sure to check it out.

Excitement!

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Enjoy!