The Need for Mystery Shopping
Nothing will lower morale in a company faster than failing to recognize excellent employees.
When top-performers are not recognized or rewarded more than other employees, their incentive to go above and beyond vanishes.
Further, failure to identify low-performing employees means that they won’t receive the additional training and support they need to maximize their abilities.
Mystery shopping allows us to track performance and distinguish between your excellent employees (who deserve recognition and rewards) from your lower-performing employees (who need encouragement and training).
It’s a sure-fire way to improve performance, morale, and accountability across the entire company.
What is Mystery Shopping?
Real feedback from real customers on the real experiences that your business is providing. It doesn’t get any more direct than that.
We deploy trained consumers to interact with your business and evaluate the service they receive.
Are your employees:
- Offering sincere greetings?
- Actively cross-selling other products & services?
- Effectively promoting your business?
- Building strong rapport with customers?
Suddenly we can compare employees, managers, locations, and regions, and quickly identify your strong and weak performers so that you can allocate your training resources with maximum effectiveness.
We think mystery shopping is so valuable that we offer Marketing Endeavors, an entire division dedicated to providing top-of-the-line mystery shopping.
Experience Walk-throughsExperience walk-throughs are to mystery shopping what the Navy Seals are to the military: specialized, focused, and frighteningly effective.
Our very best service evaluators go undercover to interact in-depth with your business.
They record phone calls, detail every interaction, and save all written communication to provide a comprehensive report of the entire sales experience.
Incredibly thorough and brimming with details, the final reports are interactive short-stories about service at your business.
These are not for the meek, and definitely not appropriate for large-scale projects.
But when you need one, nothing else will do.